Our Life on the Water logo with a graceful arctic tern welcomes you to connect with Hook Life

If humans came with a care label, it would say “Performs Best When Exposed to Fresh Air, Sunlight and Water.” Too often, our lives are depleted of these essentials. Hook Life was inspired by moments when we come to life on the water. Our Moments blog captures them to enjoy when you can't be out on the water yourself. So please take a moment to enjoy and to share one of your moments with us.

Category: Hook Life Moments

#1 Post My Moment! Mark Potapov Takes Flight

Mark Potapov getting ready to fly the Great South Bay out of Islip.

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Taking Flight @ www.hook.life

Opening our online store is a big waypoint for us.


Hook Life was born as a bumper sticker that spread virally to cars, boats and pick-ups across Long Island.  So we put the logo on a T-shirt…and it took off too!  Today we are a growing line of popular caps, T-shirts, sweat shirts, fleece vests and EcoMotif bandanas.


We created Hook Life for people love the ocean, marine animals and plants.  For anglers, boaters and sailors.  For beachcombers, surfers and sun worshippers.  Friends and family.  For anyone who come to life on the water.


Hook Life offers an iconic brand and nature’s designs in high-quality products that feel comfortable and look sharp.  We are also committed to donating 5% of profits to oyster reef restoration for clean water and healthy marine ecosystems.


Check out our new store and share your Hook Life moment at http://hook.life/MomentsShare.php.




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#1 Catch and Release

Fish long enough and you’ll find yourself angling less for fish than for moments of grace on the water. Suddenly everything changes. You release your fish, stringing your memories together instead.


In The Compleat Angler, Izaak Walton describes such a moment “I was for that time lifted above earth, and possess’d joys not promised in my birth.” His poetic style may be a bit rich for contemporary readers, but The Compleat Angler is one of the most reprinted books in the English language because Walton speaks to a primal human longing.


The great writer and angler Thomas McGuane tells us that The Compleat Angler has less to do with how to fish than how to live. Walton tells us “how watchfulness and awe can be taken within from the natural world,” making his book a “handbook for those who would overcome their alienation from nature.”


Our lives have become unmoored from nature. Most of us live with little sunlight, fresh air and exercise. We’ve lost sight of the natural world – our windows on daily life are screens that gaze into a digital universe. You don’t have to be a tech-hating Luddite to recognize our growing physical and spiritual alienation from nature.


McGuane again – “it is not given to every soul pinning for the natural world to be a naturalist,” most of us require a game to play whether angling, sailing, hiking or bird watching. The games we love let us recreate ourselves by experiencing moments when we are fully alive.


Sharing stories of such moments comes naturally to people who love the water. Whether in celebrated literary works or in a friend’s inspired smartphone media wizardry or around a fire on the beach…we love to relive memories of life on the water. To kick things off, here’s one of ours.


Go ahead…take a moment.



Sources for this Moment

The Compleat Angler

The Contemplative Man’s Recreation

Izaak Walton


The Longest Silence, A Life in Fishing

Thomas McGuane

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