Artist-designer Dimitry Schidlovsky and Andrei Bogolubov founded Hook Life in Sea Cliff, New York

Dimitry, Andrei and the Sea Cliff Studio

Hook Life was inspired by a moment –
you know the kind.


A bass swirls. An osprey screeches. A star falls from the sky. And suddenly you are awake, alive and connected to life on the water in a moment of grace.

Sea Cliff, Long Island USA Hook Life was born as a bumper sticker. A simple, stylized hook unencumbered by words and images – an emblem of life on the water.

Created by Dimitry, an artist with a marine biology degree and an angling addiction, our iconic sticker quickly spread to cars, pick-ups and boats across Long Island. When he put the mark on fishing clothes, Hook Life took off.

Inspired by the oceans, Dimitry designed beautiful marine art EcoMotif® in maritime colors and patterns. Today our water life gear with the Hook Life emblem and beautiful marine art inspires anglers, boaters, surfers and sun-seekers.

We believe in direct action to clean and protect our coastal waters. Your purchases help support oyster reef restoration for clean and healthy marine ecosystems. Thank you.



Hook Life's catch-and-release logo advocating safely releasing the fish you catch

Share Our Catch and Release Moment

Fish long enough and you’ll find yourself angling less for fish than for moments of grace on the water. Suddenly everything changes. You release your fish, stringing moments together instead...


Hook Life artist-designer Dimitry Schidlovsky in his studio on Long Island in Sea Cliff, New York

Dimitry – Artist Designer


An artist, illustrator and graphic designer, Dimitry has an amazing portfolio of contemporary works, landscapes, portraits, prints and drawings. His nature and science illustrations have been published by the award-winning The New York Times Science Section, The Audubon Society, Field & Stream, GEO, Outdoor Life, Scientific American and Smithsonian.

Dimitry is Adjunct Professor of Art at the State University of New York and has an Illustration degree from the Parsons School of Design and marine biology degree from the University of New England.



Water Life Portfolio

Full color drawing of bluefish blitzing bait with action and motion by Hook Life artist-designer Dimitry Schidlovsky
Close-up of Hook Life artist-designer Dimitry Schidlovsky drawing a bonefish
Oil painting by Dimitry Schidlovsky of striped bass, bluefish and false albacore chasing bait with lighthouse in the distance
Scientific-realistic full color drawing of striped bass and weakfish by Hook Life artist-designer Dimitry Schidlovsky
Oil painting of black dog on a dock with a bucket of fish and fishing rods by Hook Life artist-designer Dimitry Schidlovsky
Scientific-realistic full color drawing of false albacore and bluefish by Hook Life artist-designer Dimitry Schidlovsky
Oil painting of bluefish jumping after being hooked by fisherman on jetty by Hook Life artist-designer Dimitry Schidlovsky
Scientific-realistic full color drawing of bonefish and fluke by Hook Life artist-designer Dimitry Schidlovsky
Oil painting by Hook Life artist-designer Dimitry Schidlovsky of a striped bass and bluefish competing for a fly cast into a bait blitz
Scientific-realistic full color drawing of a largemouth bass by Hook Life artist-designer Dimitry Schidlovsky
Oil painting of striped bass jumping under a full moon with distant lighthouse by Hook Life artist-designer Dimitry Schidlovsky
Scientific illustration of deep water marine species published in The New York Times by Hook Life artist-designer Dimitry Schidlovsky


Art Portfolio

Abstract oil painting Observation 31 from Dimitry Schidlovsky's Metaspace series
Abstract drawing 23 from Dimitry Schidlovsky's Motif series
Abstract oil painting Observation 26 from Dimitry Schidlovsky's Metaspace series
Abstract oil painting Observation 15 from Dimitry Schidlovsky's Metaspace series
Abstract oil painting Observation 10 from Dimitry Schidlovsky's Metaspace series
Abstract oil painting Observation 32 from Dimitry Schidlovsky's Metaspace series
Abstract oil painting Observation 19 from Dimitry Schidlovsky's Metaspace series
Oil painting Sunflowers still life by Dimitry Schidlovsky
Pen and ink drawing of Charlie Parker with his saxaphone from Dimitry Schidlovsky's Jazz series
Oil painting Snow Day of children sledding on a street in Sea Cliff NY by Dimitry Schidlovsky
Oil painting of the tree-lined sidewalk along Tappan Beach in Sea Cliff NY by Dimitry Schidlovsky
Pen and ink drawing of Captain Ahab and Moby Dick by Dimitry Schidlovsky
Abstract drawing 12 from Dimitry Schidlovsky's Motif series
Oil painting of Dimitry Schidlovsky - self portrait
Scientific illustration of migratory birds by Dimitry Schidlovsky published in the New York Times
Scientific illustration of a fruit fly by Dimitry Schidlovsky published in the New York Times
Digital drawing Conceptual Egg by Dimitry Schidlovsky
Signature of Hook Life artist-designer Dimitry Schidlovsky

See Dimitry’s Art at www.Dimitry.com
Dimitry’s studio is on Long Island in Sea Cliff, NY